Writing A Startup Business Plan

I might revise “smooth and creamy and organic” to something like: Another pitfall is obsessing over the taglines of hugely successful businesses.For now, stick to the basics so you can grow into a company that tells customers to “Think Different,” or “Just Do It.” But don’t start with those taglines here.

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First off, congratulations if you’re still reading after seeing the words “business plan” in the title.

Statistics show that writing a business plan can make entrepreneurs 40% less likely to fail due to cash flow issues.

This is the headline of your entire business plan so it should give a basic overview of your idea, and then get someone excited to hear more.

You may be tempted to insert a marketing statement here. If I sell yogurt, I might think my headline should be “smooth and creamy and organic.” If you’ve written a customer-facing statement like that, try rewriting it to communicate the key elements that investors, partners, or employees would ask to hear.

This article will guide you through the least amount of work needed to create a startup business plan.

We call this approach Lean Planning, which basically means that you’ll first make your best guesses about your business needs, and then you’ll revise those guesses regularly, ideally once a month.Assuming you did some customer interviews in Step 2, begin with the customers who are the best fit for your solution.Close your eyes, give them a name, and imagine their face, home, salary range, and everything else you can about them.For each group, You might feel like you’re just making up the answers here, so here are some tips to help.A persona represents the customer that you would expect to buy your product.Noah Parsons provides more details on building your target persona here.In the target market example below, we see a product that appeals only to men who are 14 and older, with a dramatic spike in spending habits among men who are between the ages of 25 and 40.Focus on matching each problem with a specific solution.Combined, these solutions form the foundational elements for you to focus on as you build your startup.A nicely worded example is: Use this section as an opportunity to leave the office and interview real customers.Ask people if they experience the problems you believe are worth solving.


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