The steps below are straightforward and should be enjoyable to think through; after all, the end product is that you get to describe all the ways someone can help make your life easier with an awesome website.
Plus, making cool new things in general is really fun!
They’re usually followed by a question-and-answer period and the more useful details you can include up front, the less back and forth there'll be with the vendors later.
To help you write yours, we compiled a handy list of key points.
There's no need to become an expert in web design to write an RFP if it can establish clear goals, provide the right details, and solicit useful information from vendors.
Sending out an RFP is a pretty standard operating procedure: potential clients determine a rough scope of the job to be done, assess the timeline and budget available, then reach out to vendors asking them to propose a solution (and themselves) as the best fit. NMC receives a lot of them from organizations around the world wanting either to upgrade their existing web presence or start from scratch with a new one.Some of them are clear, detailed, and provide the right kind of information to help us quickly write a great proposal. Keeping up with web technologies that change daily is a full-time job, which is probably why they're looking for an outside expert in the first place.Describe your organization, what it does, and what you do. Firms may have a specialty in a certain area of web design (e.g, lead generation, B2B, etc.), and by knowing if you fit into one of their niches, they can make better recommendations.There’s a good chance we’ve never heard of you and may not be able to figure that out by visiting your existing web site (which may be why you need a new website). For example, one of our specialties is non-profit web site design.There may be all kinds of solutions available that will meet your needs better than what you have in mind and web professionals can suggest solutions you may not have thought of yet.By focusing more on the job to be done, it encourages the responder to think outside the box. Why It's Important: By describing your values, you’re more likely to find an organization that’s a good value fit both for your goals and processes.If it’s a website redesign, what about the current one isn’t working for your purposes? The details will come below and a birds-eye view is fine.Why It’s Important: Rather than describing a solution, try articulating the problem as best you can.Do you know of any quantitative metrics that will help, such as increased sales or more newsletter subscribers or better-qualified leads?Think in terms of what you want visitors to the site to . Which constituencies most rely on a successful website, in order of importance?