Although may influences affect a child’s personal and social development, it remains the prime responsibility of the parents to provide guidance for children.Advertisers should contribute to this parent-child relationship in a constructive manner.Advertising to children will remain a controversial topic.
The controversy on ads aimed at children has generated an ongoing steam of research on the effects of children’s advertising.They say children are aware that fruits and vegetables are more nutritious than the highly sugared foods.There have been attempts to ban sugared food products directed to or seen by children with nutritional and or health disclosures.We have a team that has vast experience with research and writing and therefore able to help.Received Date: May 08, 2014; Accepted Date: May 28, 2015; Published June 08, 2015 Citation: Barve G, Sood A, Nithya S, Virmani T (2015) Effects of Advertising on Youth (Age Group of 13-19 Years Age). doi:10.4172/2165-7912.1000260 Copyright: © 2015 Barve G, et al.Advertisers should exercise care not to exploit the imaginative quality of children.Unreasonable expectation of product quality or performance should not be stimulated either directly or indirectly by advertising.It is reported that children between the ages of two and eleven spend about 25 hours per week watching television and see approximately 20,000 ads per year and 7,000 of these ads are for sugared products.Realizing that children are imaginative and that make-believe play constitutes an important part of the growingup process.This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.Visit for more related articles at Journal of Mass Communication & Journalism One of the controversial topic advertisers must deal with is the issue of advertising to children.
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