Finally, this research addresses the calls for exploring marketing-based capabilities, especially at a time when marketing as a function is losing its influence in academia and organizations.From a managerial standpoint, this dissertation provides an outline for organizations seeking to build brand management capability.Tags: Do Violent Video Games Cause Behavior Problems EssaySmall Business Year End Tax PlanningWilliam And Mary Supplement EssayMarketing Consulting Business PlanEssays On A Confederacy Of DuncesMachine Learning ThesisCreative Writing PromtsTechnology Of Today EssayByu College Essays
Su identidad, simbólica e intangible, ha ganado protagonismo frente a los productos y sus beneficios puramente funcionales. more Las marcas han sabido adaptarse a cada realidad determinada a lo largo de su evolución histórica.
Su identidad, simbólica e intangible, ha ganado protagonismo frente a los productos y sus beneficios puramente funcionales.
Theses and dissertations represent a wealth of scholarly and artistic content created by masters and doctoral students in the degree-seeking process.
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In addition to developing intellectual capital and brand management processes, firms need to create the right kind of organizational culture that is needed for brand management capability.
This is consistent with the movement towards brands being managed with a strategic perspective.
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