However, not all events require constant communication while others need constant and sustained communication if they are to be successful.
For example, invited guests to a high profile wedding would require having the venue and schedules.
These steps are crucial in the identification of the stakeholders, prioritizing them according to the level of importance, and understanding them.
When an event manager skips this all-important process, the three indentified items are skipped or conducted in a haphazard manner.
This would also point out the event manager’s failure to understand that in Indian culture cows are worshipped as gods.
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There are certain steps that are followed in the stakeholder analysis.
Hence, it is vital to indentify the stakeholders resourceful standing may be crucial in the success of an event (Allen et al. Communicating with stakeholders is part of engagement between event manager s and stakeholders.
Communication of the progress and parameters of success of an event is crucial to mitigate expectations and to receive supplementary feedback.
For example, if England wanted to hold the world cup, it would be crucial to engage with the renowned football clubs, which have excellent stadia to be used during the event.
The event managers would also engage with the government to provide the needed security machinery to make the event a success.