Recognizing that one day he wanted to run his own business, but was not comfortable with his incomplete skill set, Stan enrolled in the University of Wisconsin's MBA Entrepreneurship Program.
Stan went through the two year program with the intention of opening a foosball bar upon graduation.
Foosball Hall has identified several business elements that must be implemented in order to succeed in this competitive market.
It is Foosball Hall's mission to become a premier night spot for Madison students and locals who are interested in playing table games and drinking.
They appreciate the opportunity to play a fun game while they consume beverages (alcoholic or not) and socialize with friends or strangers.
This group is growing at the annual rate of 8% with 54,889 potential customers.The second segment of the population that will be targeted is competitive players.These people appreciate foosball for the same reasons as the casual players, however, this group is also quite competitive.They are looking for skill oriented game that they can play in the social setting of a bar.While there are many different pool hall bars in Madison, there are no foosball bars even though the demand is quite apparent.The last key to success will be the constant analysis for improvement of the business model.It will be management's task to continually analyze the business model looking for ways that it can be adjusted to increase profitability for the business.Demand can be witnessed anywhere there is a foosball table.There are always lines of people waiting to play, and it is extremely rare to be able to walk up to an unused foosball table.Foosball Hall will meet the unmet demand in Madison, Wisconsin with a bar offering beer, food, beverages and plenty of foosball tables for casual play as well as tournaments.Keys to Success Foosball Hall has identified three keys that will be critical for their success.