Paid Search Case Studies

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Learn how Blast helped them increase visibility, traffic, and revenue through SEO updates.

Blurb partnered with Blast to meet a simple goal: increase sales. All that increased traffic empowered more people to share their ideas with the world.

Solution Snickers and ad agency AMV BBDO worked with Google Ad Words to bid on misspellings of the most commonly searched terms.

Each time someone misspelled a word, they were given a tailored message to "Grab yourself a Snikkers" as "Yu cant spel properlie wen hungrie." Results The chocolate bar brand managed to reach over 500,000 people within three days, without any seeding and for a lower cost than if they had bid on brand keywords.

Sideshow Collectibles partnered with Blast to scale Paid Search presence and revenue and dominate the collectible space.

Paid Search Case Studies

Learn how Blast helped them expand reach while still focusing on its niche audience for the greatest return.

Case study summary • Snickers created a paid search campaign focused on the misspelling of over 25,000 words • The campaign which ran over three days in the UK generated 558,589 impressions with a CTR of 1.05% Challenge Snickers wanted to spread awareness of its “You’re not you when you’re hungry” campaign.

Snickers decided to use paid search to appear when users of Google made spelling mistakes implying that typos are caused when you are hungry.

What’s the use of health insurance if you can’t find a doctor?

Blast increased visibility of Sutter Health doctor profile pages over 200% by utilizing techniques in organic and local search, which also led to a healthy dose of traffic to the primary Sutter Health site.

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