Marketing In A Business Plan

Marketing In A Business Plan-27
In the world of small business, this is particularly true.With 898,000 small businesses starting each year, there is a significant opportunity for a consulting firm such as Cambridge Strategy Group to become the “first” consulting firm dedicated exclusively to small businesses in the minds of a number of these potential clients. Any capital that the firm obtains will be used to promote the “small business focus” of the firm and cover basic operational costs.

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John’s participation on the North Carolina Council for Entrepreneurial Development, plus his experience providing consulting services to small businesses, catalyzed the formation of the Cambridge Strategy Group. Kuczaj, Managing Director: Todd has worked in Internet consulting, Web design/development, financial services, and media publications for a variety of companies, including a Big Five consulting firm, Integrated Information Systems Inc., Sun America Securities Inc., and the Foothills Sentinel.

Todd currently functions as an experienced analyst for a Big Five consulting firm, working with Fortune 100 and Fortune e-50 firms to solve their business and technology issues. Cordell, Managing Director: Ben has worked in business development, account management, systems engineering, marketing, and product development positions at Life Serv and ONE Co. Ben currently functions as a corporate strategy specialist at Life Serv, discovering and developing merger, acquisition and strategic partnership opportunities.

Cost-effective personal interaction with local consultant presence.

Personal interaction provides small businesses with a level of comfort not available with remote consultants.

UNIQUENESS OF SERVICES The Cambridge Strategy Group is focused specifically on helping small and emerging businesses maximize their potential for success.

We combine Blue Chip training with small business experience and local presence.

With recent IPOs giving back much of their initial valuations, companies are now being forced to demonstrate profitable business models in order to maintain strong valuations.

Venture capitalists need to focus on making their existing companies successful instead of simply prospecting for the next great idea.

Below, we have identified the opportunities and threats in the environment, as well as our particular strengths and weaknesses that will enable us to succeed: OPPORTUNITIES AND THREATS The Cambridge Strategy Group has analyzed the market and believes that a real opportunity exists to provide services to small businesses.

The following paragraphs describe the environment in which the company will compete, and the key success factors necessary to perform well.


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