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Briefly describe your landscaping company, provide a market analysis summary that proves the need for a new landscaping business, and sum up your company’s unique qualifications to meet that need.
Yet this section of the business plan is the most heavily analyzed by lenders and investors.
In this section, you must break down your revenue streams based on their relative importance and projected implementation timelines.
Is yours a one person lawn care service with some design ability? Do you perform high end designs in gated communities?
Figure out your niche, and research trends and future projections for your segment of the industry.
Develop a solid plan for overcoming any hurdles you discover.
Customer Analysis Who will purchase your landscaping services?Those that target a different market, or fulfill a different need for your market, are known as indirect competitors.Your direct competitors are landscaping companies that provide the same service for the same market as yours.Long-term processes are the methods you use for meeting your business goals, such as adding new services or expanding your reach.Management Team The management team section can be tough for small landscaping companies, which may have only a very small staff.Landscaping businesses run the gamut from one person lawn care services to huge companies with dozens of locations.As long as people and businesses have lawns, there will always be work, yet many landscapers fail in the first year, often due to haphazard and unsustainable growth.Discuss each direct competitor individually with an emphasis on the factors that set your landscaping company apart.Talk about your indirect competitors as a whole, rather than as individuals.Marketing Plan A good marketing plan is based on the four P’s: Product, Place, Price, and Promotion.Product is every individual service you sell, along with any physical items. Price is the charge for each service or item, along with your reasoning for setting those prices. A fifth category, Customer retention, describes the ways you will convert purchasers into repeat customers.