That is, the graph or chart should supplement the text; it should not be explained ad naseum in the text, or that defeats its purpose.
If the chart is referenced on numerous pages, each page should show the piece of the chart that reflects the text, with the full chart appearing only once in the plan.
Finally, if the business plan is being presented to one or few investors, the amount of graphs and charts should reflect the wants, needs and sophistication of those few readers.
The plan should cover five elements: a description of the product/service, how that product/service will be provided, how the company will generate immediate revenue and who the primary clients are for the product/service.
Unlike traditional business plans, modern business roadmaps should embrace new media, he said.