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It is the annual revenue your company could attain if it attained 100% market share.
8 - Indirect Competitors Indirect competitors are companies that fill the same customer need you fill with a different solution.
Because if it doesn’t interest readers, they’ll never even get to the rest of your plan. Finally, include a synopsis of your financial projections in your Executive Summary.
Start your Executive Summary with a brief and concise explanation of what your company does. Specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds.
For example, if you operate an Italian restaurant, a French restaurant would be an indirect competitor.
In this section of your business plan, outline who your indirect competitors are, and their strengths and weaknesses.