5) From your discussion select a location you think will be the next Disneyland site.By the end of the analysis, a clear understanding it to be derive on what lead to the not so wonderful world of Euro Disney, and shading light on mistakes made by the parent company.
2) To what degree do you consider that these factors were a) foreseeable and b) controllable by either Euro Disney or the parent company Disney?
Evaluate the cross-cultural marketing skills of Disney!
From your discussion select a location you think will be the next Disneyland site.
Euro Disney’s factors of poor performance marketing mistakes were present throughout the whole inception of Euro Disney.
Table of Contents The Walt Disney Company is the parent company of Euro Disney and other Disney company in various countries making it a network of international family entertainment network in all house hold around the world with four business diversification which are media networks, parks and resorts, studio entertainment and consumer products.
Disneyland, Disney world and all places Disney have been known as the happiest place on earth, the goal of Walt Disney is opening Disneyland was not to just be a theme park, but to be a theme park that the entire family could enjoy.He received fifty-nine Academy Award nominations and won twenty-six Oscars, including a record four in one year, giving him more awards and nominations than any other individual. He is the namesake for Disneyland and Walt Disney World Resort theme parks in the United States, Japan, France, and China.In April 1992, The Walt Disney Company and Affiliated Companies opened a new park for European visitors.Question 3 Evaluate the cross-cultural marketing skills of Disney!Question 4 Do you think the new theme park would have encountered the same problems if a location in Spain had been selected? Question 5 If you were the business development manager, what would be the major consideration you would go through before selecting a location for the next Disneyworld?Question 1 Why was Euro Disney performing poorly during its first year of operation?Question 2 To what degree do you consider that these factors were a) foreseeable and b) controllable by either Euro Disney or the parent company Disney?It played a negative role in the success in the success for Disney.How many people go to Paris to get glimpses of American theme parks?Euro Disney were faced with several affecting factors which contributed to the failure or poor performance of the company, the factors came along with location, price, and lack of research in exchange rate, as well as the style of the theme park all played roles in the lack of success experienced by Euro Disney.The factors that played into the unsuccessful first year could have been foreseen and somewhat easily by Euro Disney or the parent company, the same goes for their being able to control them.