Ethos In Advertising Essay

I tried begging, whining, pleading…,” you might say. First, a little history lesson: way back in the day–the fourth century B.C., to be exact–the Greek philosopher Aristotle wrote On Rhetoric, a huge treatise on the art of, well, convincing people to see things your way.

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Think back to the last time you tried to persuade someone to do something or to see an issue from your point of view.

Did you succeed in convincing your teacher to give up grading or your parents to continue paying your cell phone bill for another year? Probably because you were using the wrong modes of persuasion.“Let’s see. Those tricks might work for toddlers, but now that you’re a real-life grown-up, it’s time to add a little somethin’-somethin’ to your game if you want to get your way.

Strategy 1 — Make your audience feel something: pity, fear, joy, sadness, pain, etc.

“Her lower back screams as she lifts the heavy bag to her shoulders for the tenth time that day” evokes pity from the audience and puts it in a position to understand the subject’s pain.

Let’s break them down and look at some examples of each, shall we?

If you’ve ever heard the question, “And just who are you to tell me…?

Andrew Dlugan at Six Minutes shares some killer ideas for tugging at your audience’s heartstrings–even though he’s targeting speech writers, most of these could easily apply to essay writing. “Students sluggishly plod across campus as they haul their burdens from class to class.” (“Plod” and “burdens” suggest a weariness that isn’t present if you write “walk” and “backpacks” instead.)Strategy 3 — Relate to your audience.

“Teachers and administrators also have to carry heavy books to and from class and their offices.

To ensure that your argument hits all the right notes with all the right people, use these tips and strategies for enhancing your persuasive essay with ethos, pathos, and logos.

Strategy 1 — Show that you have good character by establishing your own credibility: “As a busy and studious college student, I carry all 45 pounds of my books to and from class each day.” (You smart cookie, you.)Strategy 2 — Show that you have what Aristotle called “good sense” by citing reliable authorities — this demonstrates that even if you aren’t an expert yourself, you have the knowledge to find and sift through other credible information: “According to renowned orthopedic surgeon Dr.


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