Electronic Commerce Case Study

Electronic Commerce Case Study-34
Lifeproof is an electronics accessory company specializing in cases that protect smartphones and tablets from extreme conditions.

Lifeproof is an electronics accessory company specializing in cases that protect smartphones and tablets from extreme conditions.They experimented on homepage CTAs and found that small changes in the copy made a big difference. Veggie Tales is an animated children’s TV series, hugely popular with pre-schoolers in the United States.

Amazon, Zappos, e Bay, MR PORTER, JCPenney, ASOS, etc.) are doing.

The ecommerce key performance indicators you will want to optimize around include: average conversion rate, average order value (AOV) and revenue per visitor (RPV).

Ideas for A/B testing ecommerce conversion rates can come from the darnedest places.

When looking for ideas to optimize ecommerce conversions, I personally enjoy studying what the top ecommerce websites (eg.

The team tested whether or not removing the big promotional banner, thus moving important information up higher on the page, would increase sales.

Read the full case study here.“We found that the variations with the promotional offer actually performed worse than just a clean version of the page.In partnership with Clearhead, the the Insound team suspected that repeatedly using the “Continue” button in the funnel was causing confusion and leading to abandonment on Bill/Ship details page of the checkout flow. Digital optimization strategists cannot predict the habits of thousands of website visitors.They believed a more specific or enticing call to action button would improve conversion rates. Not only did “Review Order” increase conversion on the page by 8%, it beat all other variations by well over 30%.The buttons were more successful driving clicks through the funnel.This was one of multiple tests that led to a 26% lift in revenue for soccerloco. Presenting the same information in a different visual way is a strong hypothesis for an experiment.CTAs appear on so many pages throughout the site and are fundamental to the purchase path.Their goal was to drive more visitors to vendor landing pages to buy power tools. Despite how fantastic the Smart Wool and Blue Acorn teams thought the control product page looked, a more uniform design turned out to be better for conversions.The team hypothesized that removing sub-categories from the homepage would help site visitors focus on the products featured on each category page, driving more through to make a purchase. The team at decided to bring some of the offline world and experiment with adding sizing tips to product pages. Make sure shoppers have enough information to make an informed decision.Additional information to help the shopper make a decision, especially if you know it’s a frequently asked question, can be a powerful tactic for conversion rate optimization.Bigstock is a stock photo website and subsidiary of Shutterstock.They are always trying to suggest the most accurate search results to people searching for photos.


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