the conspicuous subject has an noticeable impact in stimulating the aspects of watching an item.
Channels have propensity to show soft issues regularly like entertainment, sports, crime, celebrity, cultural and social issues.
Sensational features dramatize and exaggerate news and the effects of this kind of reporting on an aspect as corporate reputation are therefore expected to be bigger compared to objective news reporting.
The same message reported in a different way, can cause the reputation of an organization more harm (Gosselt, Hoof & Tempelman, 2009).
Viewers exposed to breaking news were primed to evaluate the coverage differently than those who were not exposed to breaking news.
The focus on revenues from advertisement should be shifted to news.
The most sensational channel is rated as the most viewed one that is there is a direct relationship between rate of breaking news and sensationalism.
The challenge to increase the market share and maintaining it is considered to be the reason of sensationalism by the media organization.
Wang, & Cohen ( 2009) argued that according to the respondents, audio production features, such as background music and dramatic reportage net tons, exercise the greatest influence on the percept of sensationalism, more than visual production features, such as emotional subtitles, graphic or according to the respondents, audio production features, such as background music and dramatic reporting tones, exercise the greatest influence on the percept of sensationalism, more than visual production features, such as emotional subtitles, graphic.
In terms of motivations for watching the news, on the one hand entertainment and interpersonal motivations were found to negatively predict viewer's perceptions of sensationalism, while on the other hand, informational motivations positively predicted their perceptions of sensationalism.