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You can use a company logo, or any other design you’d like, but you want to be sure you include the name of your business, right at the start of the Business Plan.In the Business Plan section, you will want to get the reader’s attention by letting them know what you do. Executive Summary [BUSINESS NAME] [ADDRESS] [PHONE] The Executive Summary is where you explain the general idea behind your company; it’s where you give the reader (most likely an investor, or someone else you need on board) a clear indication of why you’ve sent this Business Plan to them.
Describe the problem your product will solve or opening you fill, what the industry is like, your target market, key facts about your business, your launch plan, how you'll market your product, the financial model, and how much funding you need. Replace our instructions with information about your business.
If you want to replace a section with a different one, just change the title.
A) Goals Explain the end-result you seek from the business venture. B) Objectives Explain the steps you will take to reach your goal.
Be specific; demonstrate that you have a good idea of what it will realistically take to achieve your goals. E) Strengths Here you want to outline what makes your company special.
Panda Tip: The Executive Summary provides a summary (shocking, eh? Note that, while the entire Business Plan should be well-written, this section must really demonstrate excellent composition and grammar.
This is the first part of your Business Plan that anyone will read, so it’s important that it really “sing.” The header section of the Executive Summary can benefit from flexible treatment, as well.
Put the research, market analyses, and industry knowledge that you possess to work in this section.
You are illustrating to your recipient that you know your audience better than anyone, and that makes yours the ideal business to serve the audience.
C) Customers Your target audience has to be well-defined. Answer why your business is different from the rest of the competition. The best tip we’ve got is: investors love a top-notch team. Whatever the case may be, you’ll want to explain it to your prospect. Products and Services This section is extremely important to a successful Business Plan.
Here you need to explain exactly who your customer is. F) Status of Ownership Here you want to tell your prospective investors the legal status of your company. This is where you describe what it is that you have to offer the world.