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Here’s a hint before we dig in: Your target audience is not “everyone.” Your task in defining your target group is to identify and understand your particular niche so you can dominate it.The better you understand your target market, the more closely you’ll be able to focus your ads, so you can pay only to reach the audience most likely to convert into customers.He is also the Managing Director and co-founder of Illumine Training.
Look at this along with your notes on your audience and your purpose in writing.
You need to decide now what you are going to write – what you are going to include and what you are not going to include.
What do you want your audience to think, feel or do as a result of your writing?
This is not always obvious and of course there may be multiple possible outcomes.
They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors.
The more clearly you define your target group, the better you can understand how and where to reach your best prospects.Using a mind map or other graphical technique, capture what you could include in your writing.Add different main subjects and then keep adding detail – anecdotes, stories, statistics, areas where you need to do more research, examples – and so on.And if it helps, you can start your writing with ‘in this article we are going to look at three aspects of this subject, one…, two…, three…’ and finish with a recap of the same three key points. With the article structure as a guide and information available at hand, you find it easier and quicker to write and be much more likely to achieve your objective of getting your audience to think, feel or do something as a result of reading whatever you have written.Clive Lewis is one of the world’s leading experts in Mind Mapping, speed reading, accelerated learning and related aspects of managing information overload and creative thinking.What does your audience already know – or think they know – about this subject?What sort of language would make what you have to say accessible?Find out what a limited company accountant could do for you.Mortgages for limited company directors and contractors Are you self-employed and looking at getting a mortgage?As your depth of audience insight grows, you’ll start to see higher conversion rates and better ROI—key metrics that matter to all marketers (and marketing bosses).In this guide, we’ll walk you through a simple process that allows you to understand who’s already interacting with your business and your competitors, then use that information to develop a clear target group as you build your brand.