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Discuss your plan for introducing new products or services in the short, medium and long-term.
Business plans are great, useful even, but the planning process and a growth oriented plan of action is where it’s at for the small business.
A growth strategy planning approach forces you to focus on customer based strategy, high priority objectives and measurement of the things that actually impact your ability to reach your growth goals.
5) Revenue streams (RS) – How can we create more streams of revenue?
There are only three ways to grow: add more customers, increase the average transaction size, increase the number of purchase per customer.
3) Strategy Hourglass (SH) – Where are our gaps in customer engagement?
Brand Business Plan - Business Growth Plans
I believe that process of growing a customer centric business lies in developing a mindset that focuses on the act of logically moving customers and prospects through seven stages of engagement – know, like, trust, try, buy, repeat and refer.Once you’ve reached your original core customers, who else might be interested in your products?If you’re a business-to-consumer company, think about offering business-to-business services, and vice-versa.If your business requires a retail presence, outline where you might seek to open additional shops and what your geographic strategy will be.Don’t assume you can go national just because your product is regionally successful.Using the web is not mandatory for selling your product, but your growth strategy should include an online element.Look back at the marketing section of your business plan.One of the things the derails growth most often is too many goals and objectives.Most business can only focus on a couple of initiatives at any give time.You must identify and commit to no more than three priorities and then go to work on creating the projects and tasks needed to pull these off.And, you must say no to the idea of the week that shows up to knock you off course.