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Then work backwards two more times to determine your goals for the next quarter and the next month.Ideally you update you strategic plan monthly to modify this section.
Here’s why it’s important: if your employees can’t clearly and concisely articulate your business to others, you inevitably miss out on tons of sales and other opportunities.
Section 3: Company Mission Statement Your company mission statement explains what your business is trying to achieve. You see, for internal decision-making, your mission statement guides employees to make the right decisions; decisions that are in line with helping the company achieve its mission.
They key is to first identify your 5 year or long-term goals.
Next, identify your one-year goals; that is, what you must achieve in the next year for it to be successful and to put your company on the right trajectory to achieving your 5 year goals.
Section 12: Operations Plan Your operations plan helps you transform your goals and opportunities into reality.
In this section of your plan, you will identify each of the individual projects that comprise your larger goals and how these projects will be completed.A strategic plan is a roadmap to grow your business.To help you succeed, use this proven strategic plan template, and the information below details the 13 key sections you must include in your strategic plan.Section 2: Elevator Pitch An elevator pitch is a brief description of your business.Your elevator pitch is included in your strategic plan since it’s key to your business’ success, and often times should be updated annually.So, it’s critical to identify the KPIs you will track in your business and list them in this section of your strategic plan.Click “next page” below for sections 7 to 13 of your strategic plan or here for the proven strategic plan template.Section 10: Marketing Plan In addition to your strategic plan, I recommend you develop a comprehensive marketing plan describing how you will attract prospects, convert them to paying customers and maximize your lifetime customer value.Include a summary of your marketing plan in your strategic plan.For external parties, such as investors, partners, and customers, your mission can inspire them to take the actions you want.Section 4: SWOT The reason to include a SWOT analysis (analysis of your Strengths, Weaknesses, Opportunities and Threats) in your Strategic Plan is to help you determine the best opportunities to pursue to achieve your growth goals.